This research will be carried out within the Invest NI-funded project "Food Futures SMART Sustainable Agri-Food Production". Led jointly by Queen's University Belfast (QUB) and AgriFood Biosciences Institute (AFBI), the Food Futures project (funded byAgri-Food Quest) adopts a unique participatory approach to evidence and enhance the sustainability credentials of Northern Ireland Agri-Food. The objective is to develop a holistic Sustainability Platform including reporting tool for Agri-Food supply chains. The Food Futures platform will inform and enhance sustainability of the land and food based sector and help create an additional unique selling point for Agri-Food sector in Northern Ireland.
This research component will mainly focus on collection of primary data (economic, environmental andsocial) and econometric analysis that will be part of the learning layer of anartificial intelligence-based platform for decision making at farm level. The econometrics modelling will be one of the several learning models. The platform aims to foster farmers' behavioural change towards more sustainable practices.